Efi stands out as an undisputed world leader and a flawless brand in industrial printing. The Efi brand draws its power from the huge and world-class software power behind it and offers the world's best color management software to the printing industry. Considering that the main job of the printing machines is to reflect the imagined or real-life colors on the desired material, the brand is positioned as the world leader thanks to this holistic work, including the software and printing quality generated by Efi. Efi will add value to keeping its costs under control by guiding its sector globally, facilitating the end user's work with the innovations it has made, for the future as it has done so far.

Lidya Grup Wide Format and Dealers Manager Mehmet Doner, who started his speech by explaining that Efi appeals to all sectors, said:

“Efi, which started its work in 1981 to produce a color management system for the digital printing market, is a software company that gave the world the world's best color management system, Fiery, in 1991. After gaining strength in the field of software and demonstrating its leadership in this field, Efi acquired the Vutek brand in 2003 to produce industrial printing machines and market them to the world. Thus, in addition to being a software company in the field of digital printing, it also took its place in the world markets as an equipment manufacturer and carried the Vutek brand to the world leadership in the field of industrial printing. In addition, it has continued its investments in the digital printing sector from its establishment to the present, adding the label printing machine Jetrion, the ceramic printing brand Cretaprint, the textile printing machine brand Reggiani and the R2R printing machine Matan companies to its structure, and it has become able to appeal to almost all sectors in the industrial field. All of these brands are world leaders in their fields. Until today, this technology of Efi was mainly used in the advertising market in the world market. However, with the customization of production in recent years, a printing need has arisen for almost every factory that produces. Currently, this technology serves in almost every field from the textile industry to the wood industry, from the glass industry to the construction industry.”

The comfort of making trouble-free and high-quality production is experienced

Noting that owning an Efi machine means having the comfort of making quality production without any problems, Mehmet Doner said:

“Owning Efi is the ultimate point where the business can be expanded, especially for the advertising industry. Efi is the moment when dreams come true and the strugglefilled time taken until they buy the machine. For industrial manufacturers that have the Efi brand, they will experience the comfort of leaving the printing work to Efi machine and making quality production without any problems, while providing added value to the material they produce and doing their main work. Efi is the first company to manufacture the unit in which the software it has produced can work so that it can work with the software in a complicated way, and this competence provides great benefits to all its customers in the world in order to provide efficiency and stabilization during production. Many global digital printing machine manufacturers prefer Efi's Fiery servers in many of their products and especially in their industrial products. This is one of the indicators that reveal the importance of Efi for the digital printing market. There is a high interest and demand for Efi products around the world. Of course, our world has had tough times recently due to Covid-19 and so on. Along with many troubles, as a country, we were affected as 10 provinces by two earthquakes in  Kahramanmaraş, the disaster of the century. However, despite everything, if we evaluate the brand's position in our country's market in general, last year was a year in which we felt the power of the Efi brand. Efi was the choice of enterprises that need a printing machine in the field of industrial production. We aim to complete all our meetings from last year to this year and to add new ones this year," he said.

Lidya Grup continues to maintain its power and effectiveness with the joint venture

Reminding that the cooperation between Efi and Lidya Grup started in 2015 in the Turkish market, Mehmet Doner continued his speech as follows:

“As Lidya Grup, we took great pride in receiving the best business partner award worldwide in 2016, the first year of Efi cooperation, and we have been successfully representing the Efi brand from the first day. We provide sales and service for almost all Efi-branded product groups in our country. Efi, which is in the market of our country with the Vutek brand, does not leave the leadership to anyone in our country as in the world. Vutek has become a legendary brand in the advertising industry and has become a brand that all businesses in almost all sectors want to have. In Türkiye, the Efi brand will continue to maintain its strength and effectiveness with the Lidya Grup joint venture.”