Chairman Öz, “We successfully manage the brands Xerox, Epson, Efi, Sutec, Kongsberg that we represent in the digital printing machinery industry

The Turkish company Lidya Grup, which is the leader in the digital printing sector in Turkey and the EMEA (Europe, Middle East and Africa) region, represents the global brands Xerox, Epson, Efi, Kongsberg and its own brand Sutec digital printing machines. It is positioned as the leading group of companies in Turkey and the EMEA (Europe, Middle East and Africa) region with the brands it represents, its knowledge, experience, organizational structure and financial strength.

Lidya Grup, which has been growing every year since its establishment, aims to grow twice in 2023 on a dollar basis. Along with the additional investments to be made this year, the Lydia Digital Ltd facility operating in the United Kingdom and the 'Digital Experience and Training Base' located in Başakşehir play an important role in this growth.

Lidya Grup Chairman Bekir Öz, who expressed his feelings by saying “We love our job very much and we do it very well”, said: “We successfully manage the brands Xerox, Epson, Efi, Sutec, Kongsberg that we represent in the digital printing machinery industry. We always stand by our customers, providing technology consultancy, project financing, and a solution-oriented approach in our aftersales service, where we are very strong. As a company, we are the leading group of companies in our country and EMEA region with the brands we represent, our knowledge, experience, organizational structure and financial strength. As we take firm steps towards becoming a global company in the digital printing industry, we have declared 2023 to be the year of global growth.”

Provided nearly $120 million in project financing in 19 years
Underlining that Lidya Grup is one of the first institutions to provide 'project financing' in our country and in our sector, Lidya Grup President Bekir Öz said: “We are one of the first institutions to provide project financing in our country and in our sector. We have been doing “project financing” since 2004. We have pioneered the growth of the market in the digital printing industry by providing nearly $120 million in project financing to our customers in the past 19 years and we continue to do so. We see our customers as our business partners, we have supported them as much as possible and will continue to support them. When we provide project financing, we evaluate the ability of our client businesses to do business. When our customer plans an investment, we analyze and inform about the effects of this investment on his income, productivity, turnover, and profitability.” he said.

“Turkish printing sector should be opened to Europe”
Expressing that the Turkish printing industry should open up to European markets with its potential, Lidya Grup President Bekir Öz said: “While the printing industry is around 800 billion dollars in the world, it is close to 9 billion dollars in our country. With the acceleration of digitalization and personalization, significant growth is expected in the market within the next 10 years. As a matter of fact, the digital printing machinery industry can ensure that “personalized and individualized” consumption is supported, and solutions are offered for every taste and need at the same costs. Moreover, if you look at the fact of the matter; often the high amount of money paid for a purchased product is given to the "feeling" of the product. There is a "feeling" in all the results of people's behaviors such as feeling good and looking good to the other person. People pursue not only their physical needs but also their spiritual and emotional needs. Another issue is that as we enter the 100th anniversary of our Republic, the printing industry of our country has a serious potential on a global scale with its knowledge, experience, trained human resources, and technological machinery park. The European countries right next to us are a big market where we can send products in an average of two days. Almost all of the productions requested by European countries can be made one-on-one in our country, and our industry will be able to enter European markets very easily, where serious opportunities are found. It is time for the Turkish printing industry to open up to Europe.” he said.